How Trademarks can Benefit Your Business

With the number of companies in the market competing for your business, branding is increasingly important today. In this regard, a trademark can be an important tool for you as a business owner, provided it is used properly. As an experienced trademark lawyer in Tampa, we want you to be aware of the benefits a trademark can offer and the steps you can take to protect it.

What is a Trademark?

A trademark generally consists of a word, phrase, image, or symbol that is immediately identified as being associated with your company. Think of the Nike swoosh or the apple on your smartphone. Whether they realize it or not, consumers encounter numerous trademarks throughout the course of a typical day and they influence brand loyalty and purchasing decisions.  According to Entrepreneur, some of the main reasons why a trademark is important for your business include:

  • Trademarks make for more effective communications tool. Trademarks convey technical and emotional attributes about your company and its products while allowing you to communicate your message to a broader audience by bridging language barriers.
  • Trademarks distinguish your company from others. A trademark is your brand. It allows consumers and clients to immediately identify you among competitors and encourages brand loyalty.
  • Trademarks make it easier to attract and hire valuable employees. By providing you with a clearly identifiable brand and building your market reputation, trademarks allow you to attract the top talent in your field.
  • Trademarks boost your marketing efforts. Trademarks convey a lot in just a small amount of space. They lend themselves well to product placement and sponsorships, making marketing and advertising easier, and are particularly useful in the media.

How to File My Trademark

Whereas a copyright protects art or literary works and a patent protects an invention, trademarks protect company brand names and logos. According to the U.S. Patent and Trademark Office (USPTO), trademark rights come with actual use, provided your brand name or logo does not too closely resemble one another company or product currently uses.

The rights for a company to use a trademark never expire, provided the company continues to use it on a regular basis. This is true regardless of whether you have filed to have it registered. However, there are numerous advantages to registering your trademark. These include:

  • Provides a legal presumption of ownership and the rights to exclusivity.
  • Affords federal protections, including the right to file a federal lawsuit.
  • Recognized by foreign countries and U.S. Customs and Border officials, it can decrease the likelihood of fraud in imported goods.

When you see the letters ‘TM’ after a company logo, this means that a trademark is not registered. Once you file your trademark it will have the ® symbol attached to it.

Contact Our Tampa Trademark Lawyer

Get the trusted legal guidance you need to protect your business and reach out to the Benkabbou Law Firm, PLLC. Contact our Tampa trademark lawyer and request a consultation at our office today.

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